top of page



My daughter Ellie became Vice Champion of the world in the Junior Freeride World Tour, a Bronze medallist at the European Youth Olympic Winter festival and was set to represent team GB at the Junior Snowboard World Championships in New Zealand in 2018. Tragically, Ellie took her own life on her 18th birthday in July 2018. Since then I, along with a great team, have been working to raise awareness of the pressures and struggles that junior athletes face to gain the sponsorship and funding that they need to succeed in the snowsports world.

The Ellie Soutter Foundation was established in Ellie’s memory so young athletes from less privileged backgrounds, who don’t have immediate access to funding, can be supported throughout their careers without additional financial pressure and are able to focus more on their snowsports training and performance. This gives young elite athletes a chance to reach their full potential in their sport which otherwise they may not be able to do due to lack of financial resources. The grants that we offer can go towards travel, accommodation, training and equipment, and being partnered with corporate sponsors, this assists the athletes to gain publicity and perhaps receive further funding and sponsorship. Most importantly we seek to be a ‘safety net’ for young athletes, who like Ellie need ongoing support with their mental health in times of stress.

Another important part of the Foundation is our ‘#riding2win’ merchandise, which we started up when Ellie’s friends began designing T-Shirts with Ellie’s signature logo and hashtag on and asking me if they minded that they’d printed them. I sat with her friends and #riding2win was born. This aspect of the charity brings some certain longevity to us as we’ve created a brand. The logo (a stickman snowboarder) is a special part of the brand as it’s a tattoo that Ellie had done at 16, which she tried to bribe me into letting her have on the way to the Freeride Junior World Championship if she got on the podium.

After much negotiation I said yes, she could get the tattoo, if she got on the podium, obviously not expecting that of her first ever time competing in a World Championship- well I got proved wrong and off to the tattoo shop we went! I really love the merchandise we create and how it’s very personal to Ellie and we’re also trying to become completely carbon neutral and do our bit for the environment. A great way to show your support for the charity is by purchasing and wearing our clothing.

One of our slogans at The Ellie Soutter Foundation is ‘It’s OK not to be OK’. And I believe now, especially during these difficult times, it is important that people are encouraged to reach out for help. Increasingly, young people are struggling with their mental health due to social media and bullying, and a worrying rise in teen suicide rates shows that help is desperately needed. The Ellie Soutter Foundation wants to promote a mind and body wellness ideal, focusing on the importance of mental health being seen as equal to physical health and raising awareness of this not only in the snow sports industry, but on a wider global scale. Our newest project ‘Ellie’s Safe House’ works with young people in our local community of Morzine & Les Gets (France) to promote mental wellbeing, through workshops, group sessions, and guidance towards support from therapists and specialists so people can get help if needed.


For more information about The Ellie Soutter Foundation please visit our website:

bottom of page